You cannot blame the job market for your weak or ineffective Sales resume! Sadly, losing a job opportunity costs thousands of dollars!
My fees are extremely reasonable. Please call me on 718-436-3504.
Sales Manager Can't Sell Himself in a Resume
"Dear Matt: I know that my resume is outdated and needs some work. I also don't think it accurately reflects what I have accomplished or what I bring to the table."
"Dear Peter: Thank you for writing to me. You are 100% correct so please excuse my extreme candor . You have been using a very old resume template that was first included with Windows 98 about 12 years ago. Today's resume formats for Sales Management are much, much better and the formatting is different. Yours will NOT do you justice in this highly competitive job market.
First, the format needs be improved and modernized to make you look like today's accomplished Senior Sales & Marketing Executive. Your outdated resume can actually be beautiful and the change or makeover will be dramatic. (This is a classic Before and After resume scenario.)
Your Job Objective is very amateurish, weak and unsuitable. It will get you screened out. (Only God knows what all of your skills are -- not the average employer.)
Although the Experience section of your resume is well written and you do have an excellent track record and several accomplishments to offer, these lie buried or hidden in the text and may be overlooked by Sally the Screener. This is a very serious resume mistake.
Worst of all, there is no Value Proposition or Statement-- what you bring to the table which is a fatal mistake because a resume is a marketing document that has to impress the screener in 10-15 seconds. This crucial 10-15 line section needs to be created/developed/written for you.
However, the very good news is that your outdated resume can be transformed into an effective winning resume for today's job market.
Can you be objective about yourself? Are you comfortable writing about yourself? Can you identify your skills and strengths? Why should marketing experience qualify anyone to write a custom or tailored resume with a touch of creativity that gets attention and "sells"?
Can everyone write good advertising copy? No! Can everyone bake a successful cake? Following a pastry recipe or adapting from a sample resume cannot produce spectacular results. It may be better to hire the special talents or gifts of an expert professional resume writer.
William Shakespeare gave the best advice to all job seekers: "If you need to repair your shoes, please find a shoemaker. Do NOT try fixing your own!"
Hundreds of Marketing and Communications people do not seem to understand what self-marketing is all about. Many do NOT know how to highlight keywords or draw attention to their accomplishments. A solid block of gray print does NOT have any "eye appeal". The "mashed potato" look will NOT enhance any resume! And pages and pages of elegant but gray Garamond print are lifeless and boring. They are definitely not scannable by Sally the Screener, especially nowadays when she can only give you 15 seconds of her time.
The reality is that if you've written only 5 or 10 resumes, you are still an AMATEUR as a resume writer and have not yet learned the art of marketing yourself effectively on paper. You need a skilled and experienced resume writer to help you -- one who has successfully written hundreds for successful clients. (Please check his or her testimonials.)
Job hunting in 2012 is very tough. Nowadays, getting the right professional help is the SMART thing to do. (DON'T TRY TO BECOME AN EXPERT RESUME WRITER OVERNIGHT EVEN IF YOUR BUDGET IS TIGHT!
Please e-mail or call me for a FREE consultation or price quote.
My fees are extremely reasonable
mattgreene@aol.com
Tel.: 1-718-436-3504
Copyright, 2006-2012 by Matthew Greene. All rights reserved
