A MANAGEMENT RESUME IN 2012 MUST BE EFFECTIVE. THAT IS CRUCIAL IN A RECESSION.

An effective management resume is crucial in 2012 or any recession. It sells you in the strongest way and makes the best first impression. This helps you to beat the competition for jobs, gets you interviews and more.

To be effective in a recession , a management resume should highlight your strongest management skills (or skills set) and accomplishments. Do you have any special management or project management training or certifications? Such items will help to "sell" your VALUE or worth to recruiters and employers. They are absolutely crucial.

A good management resume is much more than a plain or "basic" resume. For maximum effectiveness, your resume should target the employer's specific needs or requirements and "sell" you up front. That is crucial in a recession The employer needs to know (in your resume) what type of position you are applying for and what you are offering to meet his or her needs.

Selling yourself starts in your JOB OBJECTIVE! It is the marketing "head" of your resume and tells the reader what position you are seeking.

You should also list your areas of skill or experience or expertise (your key or core competencies) in two or three COLUMNS so that the reader will quickly see that you offer "Leadership" or "Project Management" or "Operations Management" or "Strategic Planning" or "Solutions Selling" or "Team-building" or "Negotiating Skills". And so on.

Thus, in only 10-15 lines, your resume will make you LOOK like the strong management candidate they are eager to interview and hire -- even in 2012 and this recession.

Is your resume still on one page? As a rule, managers CANNOT do themselves justice on one page!

Does your Work Experience consist of 5-7 boring, gray paragraphs with run-on lines?

Do your accomplishments lie buried in the text on Page 2 or 3 where they'll be overlooked or do they stand out?

Are you using 20-50 black "bullets" or arrows in your resume? Why? If you try to draw attention to every line, then every item may be ignored! [Please read http://winning-resumes.com/bullets.htm]

You should be highlighting buzz words or keywords such as "strategic planning" or "cost containment" or "cost reduction" or "turnaround" or "start-up" or "strategic or tactical selling" or "selling to C-level executives" or "business process improvement". Such items are of crucial importance. They could get you hired in this recession.

Are you using black bullets or arrows decoratively in your resume? Why? Bullets should be "smart" and strategic. They are crucial for drawing attention to your accomplishments.(http://winning-resumes.com/bullets.htm)

Finally, why do highly qualified management candidates often fail to land interviews? Many of these were beaten by a less-qualified candidate with the best resume.

Please read the following exerpt from a valuable article that recently appeared in Career Hub. It explains how the employment system works:

"The Best Products, Best Singers and Best Employee Don’t Always Win" (Career Hub)

Seth Godin, the well-known marketing guru and best-selling author feels that "success in business is NOT about the best product. The best products do not win. It's the best marketed and branded products that win." This helps to explain why someone as talented but low-key as 21-year-old Laura White was voted off very early in X-Factor -- the U.K. version of American Idol -- a competition she was supposed to win. Why? She failed to make real contact with the voting audience and she neglected to market and promote herself.

Similarly, it's also a shame when talented, hard working people get laid off or are not hired for jobs while less talented managers either remain employed or find employment. The best approach for getting hired, is effective marketing, branding and self-promotion.

That's what a truly effective job resume can do for you. A resume must be a MARKETING tool. It's the way the hiring system works in a marketing economy. Please don't fight it! Time is NOT on your side. We are in a recession that will be "long and deep". (Warren Buffet). It may even turn into a Depression.

PLEASE CALL MATT GREENE FOR FREE ADVICE ON 1-718-436-3504

OR WRITE: mattgreene@aol.com

Copyright, 2006-2012 by Matthew Greene. All rights reserved.

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