WHY DO MANY GOOD I.T. PEOPLE HAVE SUCH A WEAK RESUME PRESENTATION?

It is shocking how many Senior Executive I.T. resumes are weakly presented on paper. To be well-written in perfect English is NOT enough -- it must also be PRESENTED strongly and formatted attractively. A resume is a MARKETING document.

Do I.T. folks really understand the Power of Presentation? Even if you face fierce competition, with a well-written AND effectively presented resume you should be invited to interviews far more often than others more qualified than you.

Here is a letter I usually write to many Senior-level I.T. Executives:

Dear Bob:

"I have carefully reviewed your resume and have very good news for you. You will NOT need to write different resumes at all. Your current resume is 95% of the problem.

Your opening 9-line Branding Statement will be screened out by 98 out of 100 recruiters because it is so boring. It does NOT work for you. A well-written Value Statement will be much more effective. Instead, a brand new 10-15 line Top will need to be constructed for you -- your Value Statement to replace the boring Branding Statement.

To clarify this, I quote you from my own #1 ranked article on the subject:
Click here: Effective Executive Resume - Google Search # 2

"The awful reality is that most executive and management resumes contain serious omissions and/or mistakes. Here are a few:

"The crucial value proposition or value statement or personal branding statement is either poorly worded or unclear or weak or has been omitted. SADLY, MOST PERSONAL BRANDING STATEMENTS ARE A VERY BORING PARAGRAPH. Thus, your main selling message or value statement will be unimpressive or confusing or missing. Nowadays, that could be fatal."

For this purpose, the Areas of Expertise on PAGE 3 may have some value but this has never appeared on Page 3 in all of resume writing history! Frankly, it's the most important section and not the least important.

The rest of your resume is actually well-written but as a PRESENTATION that needs to be read by recruiters it only rates a 1/10 or LESS. Why?

Because you have ignored or broken many marketing rules of presentation. The formatting is very unattractive and the facts are amateurishly presented and highlighted by "daisies". It will require a massive cosmetic exercise to make it appealing, scannable and readable. But this can and will be done. The difference will be like night and day.

At present it is a tragedy that your wonderful accomplishments may not even get read!! This must come as a shock to you but I swear that in my view, your accomplishments are NOT even going to be noticed. What a shame that your exceptional awards may not even be seen at the foot of Page 3.

All in all, your current resume is NOT a MARKETING piece and will easily fail another 100 times. It requires rewriting in the first 10-15 lines and new formatting and heavy cosmetic treatment for the rest of the resume.

The total cost will be very reasonable!!!

Let's talk. I truly want to assist you and I know what I can do for you.

Please do not hesitate to call (718-436-3504) for any further information or advice. In any event, I may need to call you again to obtain additional information.

Thank you again for your interest in my first-class resume service in which I do all of the writing. I do not farm out work and will do my best for you. In other resume services your work may be sourced out to unknown persons.

Sincerely

Matt
Matthew Greene
President
www.winning-resumes.com